Who is “Sogol”?

In Persian culture, Sogol is a word that embodies uniqueness and admiration. Traditionally, it referred to “the most beloved one” — someone who held a special place of honor, beauty, and distinction.

Why we chose this name?

We believe everyone deserves to feel like Sogol — cherished, unique, and unforgettable. That is why we named our brand after this meaningful word.

Every piece of jewelry in our collection is designed to celebrate individuality, blending elegance with heritage. By wearing Sogol, you don’t just wear a jewel; you embrace a story of timeless beauty and the feeling of being truly treasured.